Dashboard
We deliver the most efficient and effective programmatic advertising campaigns in politics. We leverage data and technology to persuade voters and deliver wins for candidates, causes, and issues. Our team works hand in hand with you or your agency to manage your campaigns.
We offer an omnichannel ecosystem, ensuring you reach voters wherever they are. All platforms and all screens are based on the data you want to target. We accomplish this through targeted digital advertising such as OTT, CTV, streaming audio, online video, display, and email.
The first step is identifying your ideal audience based on demographics, voting history, voter registration, and other relevant factors. We have an immense amount of data already built into our platform!
Messaging should be crafted to resonate with each of your audiences. Make sure that you have different messaging and imagery for each different audience group, such as a message for independent voters, a message for party voters, a message for moms and dads, a message for retirees, a different message for Hispanic voters, etc. We have the data, now we need to match the messaging to the data!
Once we have the messaging strategy, we can leverage programmatic advertising to deliver your message to your ideal audience. This allows you to target voters across different platforms and different screens in their voting journey.
To ensure that your marketing efforts are effective, we will work with you to continuously evaluate and refine your strategy based on the campaign performance. We will help you optimize your messaging and targeting for maximum impact and performance.
The first step is identifying your ideal audience based on demographics, voting history, voter registration, and other relevant factors. We have an immense amount of data already built into our platform!
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