Listing Management
Advantages

Although there are a number of ways to distribute local listings data online, Local PagePop offers an unparalleled approach to managed service, data optimization, reporting, ongoing monitoring and proactive adjustments that other options like Software-as-a-Service (Saas) platforms and Pid Inclusion (YEXT) programs simply cannot provide.

LPP vs.Yext

Yext Paid Inclusion Model Distribution network built on quantity not quality

Yext’s publishing network includes around 50 sources, 75% of which are unknown/unused by consumers and get very little to no monthly traffic. These sites are also viewed by Google as low quality, as they contain little to no valuable content and are overloaded with ads, which is the main source of revenue and the purpose for these directories. Aside from these small sites, Yext is missing the biggest directory of all, Google. According to ComScore the majority of all US searches are conducted on Google, making it the most important directory to actively manage. Local PagePop distribution strategy is built using data, and is continually evaluated and updated using our proprietary Chatter technology. Over the last 7 years we’ve targeted and formed direct partner with Google and frequently meet with their product team to discuss the future of their local listings. We leverage these types of direct relationships to create an enhanced distribution strategy, uploading directory specific content and SEO optimizations, resulting in great brand visibility and local listing ranking. Integrating with analytics platforms we are able to show the in- store sales impact of our campaign.

Yext Paid Inclusion Model Temporary Relief, long-term pain

Yext creates paid listings on a yearly subscription think of the paid listings [aid ads, that can easily be turned on and off. Once a brand signs up, Yext will submit paid listing data to about 50 partner sites. When a brand stops using their service though, Yext will revert al listing data back to the way it was before subscription. This includes the removal of any enhanced content such as photos, hours, etc, which the most detrimental change is the reappearance of incorrect listings and duplicates that were suppressed. The brand is left with the same incorrect data that they originally were trying to x. Often times the brand is worse off than when they began the Yext program because no one was working to x the organic listing data, they were just paying to temporarily update it. Local PagePop strategy is to work directly with its partners to resolve and update any issues that ay exist, and our listing updates are long-standing as we x the source of the listing rather than temporarily masking the issues. Rather than temporarily suppressing inaccurate date, we have technology that allows us to locate, update or remove it, leading to long-term stability and success.

LPP vs. Moz

SaaS (Moz Local Model) Endless hours of customer support

As with any SaaS platform, the brand is left to submit listing updates, process changes, validate the data has published, and troubleshoot along the way. Sure the technology may seem easy to use, but the marketing or brand manager ends up spending countless hours not only processing updates, but resolving issues the eld submits. Many of the listings in question will reside in directories “outside the network” of the SaaS provider, leaving the internal leads to try and resolve on their own. This is a viable solution if a brand has dedicated and experienced team members to address and respond to these issues, but this becomes troublesome for those who don’t. Local PagePop approaches local listing management through a partnership with the brand, acting as an extension to the brand’s marketing team to address and resolve any issues in the field may submit, even if it is for a directory Local PagePop doesn’t currently work with. The strategy is to resolve any and all conflicts on behalf of the brand, so everyone’s time if freed up to focus other important initiatives.

Lack of strategic direction & forward thinking

When using a SaaS platform for local listing management, the execution as well as the performance analysis has to be completed by a brand’s marketing team. This means digging through the data to pull out what appears to be meaningful metrics. Often times these marketing teams do not have experienced local listing experts on staff to help determine the full picture of the results and to plan out future action items from mouth to mouth. Inanition, the ongoing developments in the local listing space like algorithm shifts, has to be reacted to and not every brand is well equipped to react to these types of changes. Local PagePop provides dedicated team members to analyze and report back on your campaign’s performance ongoing, while also proposing new initiatives each month as needed. Our local listing team is made from forwarding thinking leaders, collaborating with other service leads (SEO, PPC, Analytics…) to test and prove out new best practices. The team members on your account will be in constant communication with you while always being ready to pick up the phone and chat. We have a high-touch personal approach that other technology platforms are unable to replicate.

LPP vs. Brandify

SaaS (Brandify Model) Lack of direct partnerships, heavily rely on database aggregators

Yext’s publishing network includes around 50 sources, 75% of which are unknown/unused by consumers and get very little to no monthly traffic. These sites are also viewed by Google as low quality, as they contain little to no valuable content and are overloaded with ads, which is the main source of revenue and the purpose for these directories. Aside from these small sites, Yext is missing the biggest directory of all, Google. According to ComScore the majority of all US searches are conducted on Google, making it the most important directory to actively manage. Local PagePop distribution strategy is built using data, and is continually evaluated and updated using our proprietary Chatter technology. Over the last 7 years we’ve targeted and formed direct partner with Google and frequently meet with their product team to discuss the future of their local listings. We leverage these types of direct relationships to create an enhanced distribution strategy, uploading directory specific content and SEO optimizations, resulting in great brand visibility and local listing ranking. Integrating with analytics platforms we are able to show the in- store sales impact of our campaign.

CPM Calculator

Fill in any two fields and the calculator will solve the value of the third.