Why Mobile Geofencing?

Prior to purchasing a vehicle, 46% of respondents that are Internet users access automotive information using their smartphones.

Of all buyers, 23% used a smartphone to do research or shop while at a dealership.

The top five uses of a mobile device at a dealership are: comparing prices for vehicles at other dealerships (59%); finding prices for vehicles at the dealership where the consumer was (41%); comparing inventory at other dealerships (38%); check inventory at the dealership where the consumer was (36%); and research trade-in pricing (33%).