Best Practices for IP Targeting
To ensure the highest possible match rate for IP Campaigns, please use the following guidelines. Our system looks at the address you submit and compares that to those in our database, and when an exact match is found, we add the associated IP address to your IP Targeted campaign.
- Organize your addresses in a .csv with the following Columns: Street Address, City, State
- Check that each address begins with a number formatted numerically. (i.e. cannot be “One Main Street” or “First and Main”) Each address should be an exact address – no intersections.
- Check for and delete any blank rows
- Check for and delete any duplicate records
- Verify there is an entry in ALL city and state columns
- Make sure that addresses do not contain special characters such as
- “ “
- ( )
- { }
- / \
- < >
- ?
Delete the following from the addresses (where “*” is wildcard)
- #*
- Apt*
- Bldg*
- Bsmt*
- DOCK*
- DOOR*
- Fl*
- FLR*
- Frnt*
- Lbby*
- Lot*
- Lowr*
- Ofc*
- P.O. BOX*
- PH*
- PO BOX*
- Rear*
- Rm*
- Side*
- Spc*
- STE*
- Suite*
- TRL*
- Unit*
- Uppr*
For geographic descriptions use the below: Geographic Directional Abbreviation
- North > N
- East > E
- South > S
- West > W
- Northeast > NE
- Southeast > SE
- Northwest > NW
- Southwest > SW
