GeoFencing Case Study - Tourism, Hotel and Casino

The Objective:

Drive awareness and visits for prospective guests interested in entertainment destination lodging understanding that:
• Consumers have a myriad of choices available to them
• Price, location, and quality are key drivers for repeat visits but meeting guests’ needs drives
loyalty [Gallup 2014 Hospitality Industry Study]
• Consumers want richer brand experiences delivered to their mobile devices [The Daily Rake:
Mobile Technologies Trends for Casino Marketing, 12/31/15]

The Solution:

Local PagePop has two proven mobile location advertising services that can deliver targeted ads to sway likely guests. Our location-based services outperform non-location based ads in driving click through rates (CTR) and enrollment.

GeoFencing:
Deliver ads using geo-fencing to nd potential buyers in your catchment area. You determine how large you want to set the geo-fence to capture your desired shoppers. Only consumers within the de ned areas will be served the ads.

GeoRetargeting:
Deliver ads to buyers who have visited your properties or your competitors’ properties in the past. It’s real-world retargeting based on actual behavior.

Ways to Implement GeoFencing and GeoRetargeting:

There are many ways you can target potential guests. Here are just a few campaign thought starters for inspiration – our team is here to help you brain storm others:
• Target potential guest types within geo locations based on behavior – e.g., girls’ weekenders; leisure travelers; business travelers, etc. within defined area
• Re-target past guests to return with a “We miss you” message or “Since you last visited” message spotlighting improvements
• Use video in 10-, 15- and 30-second mobile spots to spotlight a special moment that recreates the magic of visiting your property
• Leverage contextual location data such as weather or time of year in your ads – e.g., snowy day to highlight activities/amenities that conjure warmth and fun vs cold snow survival activities
• Include interactive features in your ads – e.g., 360 tours of your property, latest instagram posts of your properties

The Case Studies:

Cruise Line

Campaign Length: 5 months
Market Size: Large – Portland, OR
Background: Local cruise line business that was looking to increase bookings for their themed short cruises.
Solution: Used LBA to target high traffic tourist areas including piers, restaurants and local attractions with mobile banner ads advertising their numerous themed cruises.

Impact: 100K impressions
1,428 clicks
1.42% CTR