GeoFencing Case Study - Politics

The Objective:

Drive awareness, advocacy, voting and contributions for political candidates and/or causes considering that:
• Voters no longer rely just on TV to learn about candidates and/or causes [Pew Research Center, January 2016]
• A candidate’s stance on the issues is an important factor in voters’ decisions
• Large numbers of voters are undecided leading up to election day
• Candidates’ personalities and their issue stands are bigger drives of voter support than party
a liation [Working America, Front Porch Focus Groups Report 2016]

The Solution:

Local PagePop has two proven mobile location advertising services that can deliver targeted ads to sway likely voters. Our location-based services outperform non-location based ads in driving click through rates (CTR) and enrollment.

GeoFencing:
Deliver ads using geo-fencing to raise awareness, advocacy, contributions and voting in your catchment area. You determine how large you want to set the geo-fence to capture your desired audience. Only voters within the defined areas will be served the ads.

GeoRetargeting:
Deliver ads to prospective voters who have searched on your candidate or issues. It’s real-world retargeting based on actual behavior.

Ways to Implement GeoFencing and GeoRetargeting:

There are many ways you can target potential supporters. Here are just a few campaign thought starters for inspiration – our team is here to help you brain storm others:
• Remind potential supporters of your candidate’s stand on the issues right before they enter the voting booth by geo-targeting specific caucus or voting locations
• Re-target supporters who have left a polling location to spread the news to vote for your candidate to their friends and family
• Use video in 10-, 15- and 30-second mobile spots to spotlight an issue that your candidate has demonstrated his/her leadership on
• Include interactive features in your ads – e.g., add a “I voted for Candidate xx, did you” gif that can be shared on voters’ social networks