GeoFencing Case Study - Law

A Regional Attorney Network wanted to use geo-marketing to reach individuals that might be potential new clients.

The Objective:

To drive high potential traffic to local Las Vegas personal injury attorneys.

The Solution:

Target people in or near:
• Local hospitals that operate trauma centers
• Top 25 accident prone intersections
• High volume body shops
• Insurance intake facilities.

The Campaign:

Serve ads to consumers based on the targeted locations. Offer contact methods and information about personal injury cases to get their “foot in the door.”

The Results:

.47% CTR
11% lift in call traffic
16% lift in web traffic

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