Email Marketing

TELL DON’T SELL BEST PRACTICES MATTER

It may seem like the art of crafting a subject line is complex and intimidating, but it’s actually pretty straightforward. Subject lines should, simply put, describe the subject of your email. Yes, really—that’s it! The best Subject lines are short, descriptive and provide the reader with a reason to explore an email message further.

How to Tell Not Sell

Splashy or cheesy phrases in subject lines more often then not cause the email to be ignored rather than make it stand out. It should always be straightforward – but that does not mean you cannot be a little creative – the key is balance. Tip: Turn your subject line into a question if possible/relevant. This can often lead to higher open rates.

Examples

Lose Weight While You Sleep
Want to Trade in Your Car for Something New?
Why Arnold Palmer Uses Quaker State Motor Oil Uh-Oh, Your Prescription is Expiring
Tiger Woods Can Afford Any Car; He Drives a Buick More Alaskan’s Drive on Michelins…
Federal Home Loan Program Announced
To the Road Warrior Who Hates to Travel Con dencial to Corvette Owners
Banking Secrets That Banks Don’t Want You to Know Invitation to Miami Fourth of July Sale Event Wanted: People to Write Greeting Cards
Living Well for Less is the Best Revenge
Unique Gifts for Dads and Grads
Huge Savings on Holiday Overstock
Stop Needless Hair Loss

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